For product teams and researchers
Paste the transcript of a discovery call, usability session, focus group, concept test or customer feedback call. Verafair shows you where a question led the answer, what that cost you, and exactly what to ask next time.
Transcript
Honestly, I check three different apps before I pay anything.
Wouldn’t it be great if you could just see all your account balances in one dashboard?
Sure, I guess. That’d be nice.
Great. So what would you want to see on it?
59/100
Getting there−18 for this habit, 3 times
Issue 1 of 3
What it cost The team can’t tell whether anyone wants a single dashboard, because each “yes” was agreeing with an idea the moderator had already called great.
The call felt fine. The trouble shows up weeks later, in a decision that rested on it.
Every need in your report traces back to a quote, so you can see which answers were real demand and which were a participant agreeing with your idea.
80%
of features in the average software product were rarely or never used, in Pendo’s 2019 study of 615 products.
Pendo, Feature Adoption Report, 2019Verafair flags the leading words in your own questions and hands you a neutral version to use next time.
2×
More than twice as many people “remembered” broken glass that wasn’t there when asked how fast the cars “smashed” than when asked how fast they “hit”.
Loftus & Palmer, 1974Each call your team already runs becomes practice, with feedback the same day. No extra meeting, and no waiting for a senior reviewer to free up.
5:1
Up to five people who do research for every dedicated researcher, on a typical team.
User Interviews, State of User Research, 2024A missed probe is the deeper story that was right there. Your report points to the exact line and gives you the question to ask.
“Yeah, it’s fine, I just work around it.”
Got it. Let’s move on to the next task.
No research plan or discussion guide needed. Your report is usually ready in under two minutes.
Any call you ran: a Zoom, Meet or Teams export, or notes from your transcription tool.
The call type is detected automatically, then every question, hesitation and follow-up is checked against that type's core moves — think-aloud for a usability session, not pitching for discovery.
One top priority, how well you covered each core move, and every issue quoted with a rewrite you can use on the next call.
Each issue quotes the exact line, says what it cost this call, and gives you a rewrite. Strengths get the same treatment, so you know what to keep doing.
Illustrative example from a made-up discovery call, not a real customer transcript.
“Wouldn’t it be great if you could just see all your account balances in one dashboard?”
04:12, Moderator
What it costThe team can’t tell whether anyone wants a single dashboard, because each “yes” was agreeing with an idea the moderator had already called great.
“Walk me through the last time you needed to check your account balances. What did you do?”
Whether research is your whole job or one part of it, the coaching is about the call, in plain language.
Know which “yes” was real demand before it becomes a roadmap bet.
Turn what you heard into evidence that holds up in a critique.
A second pair of ears on every early customer call, including the ones nobody else joined.
A private practice loop on your own technique between peer reviews.
Coach everyone who runs research without sitting in on every call.
Hear which discovery questions opened the deal up, and which closed it down.
Turn feedback calls into complaints actually explored, not moved past.
Anything else? The privacy policy covers how data is handled, and pricing has the plan details.
Paste a transcript and read your first coaching report in under two minutes.